Very simply, our approach is best practice. That means starting from the outside in; understanding your specific market, what's driving your existing customers and your competition. Looking at trends, social attitudes and influences, and gaining insight into why people would come to your venue, return to your venue - or not. Establish what visitors want, and why.
Museum Technologies has defined a standard framework for strategic planning that makes a distinction between strategy and execution. Our engagement explores a set of fundamental questions, and ensures the required components of strategy are articulated before any strands of execution are initiated.
There are many tools and techniques available to obtain the answers to strategic questions. The truth is, you also need to know the right questions to ask. Our research associates are both qualified and highly experienced practitioners who are as adept at dealing with "soft issues" as they are with hard facts. We can lead the development and implementation of standalone research projects (both qualitative and quantitative) or design ongoing research programmes, and our network extends throughout the UK and abroad. But most importantly, we are disciplined about linking insights back to actions, ensuring all learning is brought to bear in both short term and longer term thinking.
Similarly, we strive to connect all our activities back to business drivers. With search engine optimization (SEO), for example, we establish activities to relate directly back to the following objectives:
