Alice grew up in Canada and the Middle East, and holds degrees in English literature, education and business. Alice has successfully spanned two worlds: the world of creative commercial artists and writers, and the world of business. She started her career as a copywriter, working in advertising agencies whose clients included national and international travel wholesalers, international tourist associations, international hotel properties and major government tourism departments.
Several years later, as an independent creative, Alice won a national competition to create the campaign for the high profile travelling Smithsonian exhibit The Precious Legacy, brought to Canada by the Royal Ontario Museum, and also exhibited at the Glenbow Museum in Calgary, Alberta. Commissions for campaigns for the Art Gallery of Ontario and the McLaughlin Planetarium followed.
In 1987 Alice moved client side. As Corporate Advertising Manager for BC Tel, she drove the repositioning of the company in anticipation of monopoly services deregulation. In the three years of her tenure at BC Tel, 5 awards from international agency/broadcasting associations were won for multimedia campaigns in television, print, radio and magazine categories.
By 1998 Alice had held senior Marketing roles with responsibilities for hiring and directing national English, French and Chinese advertising and PR agencies, and had managed budgets up to $35 million. As Director of Marketing Services at Cantel, Canada's only national mobile company at the time, she had national responsibilities for advertising (acquisition and retention), PR, research, employee communications, sales support, events and trade shows, and customer communications. She was also "hand picked" by the CEO, to "own" the Cantel Communications AT&T Wireless relationship, and was responsible for delivering the North American strategic branding and technology alliance agreement.
Subsequently, Alice joined Green Line Services, a subsidiary of the Toronto Dominion Bank, and as Senior Vice President Marketing, directed the strategic repositioning, global rebranding and multilingual internal and external communications campaigns relating including their successful IPO. Also noteworthy, Alice launched the first ever financial services "television infomercial", a move which increased assets under administration by $5.5 million in 6 weeks.
Alice came to the UK 11 years ago, and spent 6 years in strategic marketing roles with Syntegra, BT's consulting and systems integration subsidiary. These roles included Marketing Director, Government Business Unit; International Development Director, IT & Professional Services; and Director EMEA, Global Professional Services. Alice left BT 3 years ago, but was asked back to be a consultant with BT Telconsult, BT's consulting arm that focuses on business outside the UK. Two Project Director roles were undertaken: the first of these was based in Turkey, where Alice not only improved year over year business performance (revenue increased by 188% and net profit by 221%), she was credited by the customer as personally responsible for driving improvement to management and delivery of the contract. Alice was in Turkey 9 months. The second project was a one year assignment based in Mumbai, India, on a BT engagement to design the ICT strategy for a new, world class city to be built in the state of Gujarat.
See Alice's personal website on http://www.sayitwithalice.com.
 Jack Verkruysse, Managing
Director.With a senior management background in Financial Services, Jack brings a wealth of successful management experience to Museum Technologies and its customers. » Read more |
Alice Gur-Arie, Director
of Strategy & Marketing. Alice's strategic expertise and track record in building global brands is second to none. Her wise eye makes sure that clients never digress from the right path. » Read more |
 Asif Nawaz, Director of Technology.Asif has worked and played in the world of technology since the initial rise of the web as a mass market phenomenon, and has overall responsibility for the technology deliverable of Museum Technologies. » Read more |
